Sustainable Outdoor Apparel
This project was an exploration into the circular economy by challenging conventional 'waste' material and repurposing into a new, mass-produced consumer product.
Restaurant tarpaulin banners are a common material used in the food industry as short-term advertising, then quickly discarded. This durable and weather resistant material was ‘upcycled’ into a stylish raincoat. The colour pattern was reconfigured to remove brand recognition and to create an artistic, original pattern that would secure ‘one of a kind’ quality.